Glossary
Collecting customer information in organised fields during a conversation.
Structured data capture is the practice of gathering specific, organised pieces of information — name, email, preferences, requirements — through a guided conversation, and saving them into defined fields rather than free text.
Capturing data conversationally feels friendlier than a long form and tends to get higher completion rates. The structured result feeds CRMs, segments, and automations cleanly.
It bridges the natural feel of chat with the organised data businesses need to act.
Capturing clean, structured data in chat fuels segmentation, personalization, and automation downstream.
Defuser AI captures structured data in chat and syncs it to your CRM — see WhatsApp CRM.
Collecting customer information in organised fields during a conversation.
Capturing clean, structured data in chat fuels segmentation, personalization, and automation downstream.
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